DERBYSOFT &
KAYAK
JANUARY 2024
A PIONEER COLLABORATION BETWEEN DERBYSOFT and KAYAK
As technology becomes more important in every aspect of digital marketing, hotels and Online Travel Agents recognize the need for using smart technology and automation to stay ahead in the competition. DerbySoft and KAYAK have teamed up to combine their expertise in business and technology strategy, product creation, technology development, and implementation to launch MStrategy.
The DerbySoft-KAYAK partnership delivers a powerful new bidding platform called MStrategy. A collaborative creation, MStrategy is set to redefine the bids placed on KAYAK to achieve greater results as well as gain efficiencies. MStrategy is designed to simplify the bid management process and significantly enhance performance. Its advanced algorithm leverages performance data, aligning with target strategies and goals. This optimization extends to BOB bids, where automatic multiplier updates make the bidding process more efficient.
Efficiency: no more manual bid or file uploads and cumbersome inventory updates.
Data at its core: enjoy comprehensive data with ease through its powerful reporting tool. Analyse, download or schedule it easily.
Surgical Bid Management: automatically customise bids using advanced algorithms designed to deliver on your specific objectives.
Onboard with speed: get hotels ready for bids swiftly with a built-in set up process.
Expert support: expert digital specialists support you every step of the way.
No extra costs: enjoy MStrategy with its intelligent features at no extra cost.
DerbySoft’s understanding of complex digital product interactions, its deep engineering expertise, and agile, collaborative approach is uniquely complimentary to how a DerbySoft team works. MStrategy helps KAYAK users derive far more business impact from their campaigns.
Explore how MStrategy works by connecting with DerbySoft Global Sales team or by reaching out via mstrategy@derbysoft.net.
About Marketing Services by Derbysoft
We’ve been helping the hotel sector for many years to use data and digital to build successful businesses. Competition has never been fiercer, margins never finer and driving bookings never more complex. Simple marketing activity is not enough. To get the most from your budget; strategies, campaigns and decisions need to be smarter and more accurate.
To achieve this, we have built intelligent technologies that will optimise your budget, audience, channels and results; producing multi-channel campaigns that just work, in your hands or in ours. DerbySoft offers digital marketing hotel expertise, enhanced by intelligent technology.
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