Trivago has introduced a game-changing feature called Free Booking Links (FBL). With the aim of boosting visibility, providing control over prices, and generating direct revenue, trivago's FBL offers a competitive edge in the hospitality industry for new clients exclusively.

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FBL allows hotels to showcase their direct website rates, increasing visibility and revenue potential.
Initially available in the UK, Germany, Spain, Italy, France, Ireland, Finland and Sweden, trivago plans to expand FBL to more markets in the future.
FBL appears strategically in Trivago's search results, providing users easy access to direct booking options.
Free Booking Links are currently exclusively available to independent hotels.

Benefits for clients under the DerbySoft Account
Although trivago's Free Booking Links is only on offer for independent hotels, any client working under the DerbySoft trivago account is now able to activate their hotels on this feature, allowing them to seize greater visibility and increase their potential for generating direct revenue.

Expansion into Main Markets
Nowadays, trivago's Free Booking Links are available in the following markets: The United Kingdom, Germany, Spain, Italy, France, Ireland, Finland and Sweden. However, trivago plans to systematically expand FBL to additional markets in the future.

Strategic Placement and User Experience

The strategic placement of Free Booking Links within trivago's search results is a key advantage for clients under the DerbySoft account. These links appear alongside major online travel agencies (OTAs), providing users with easy access to direct booking options. With just a click, users are seamlessly redirected to the hotel's website, ensuring a smooth and streamlined booking experience.

Exciting Future Opportunities

Participating in trivago's Free Booking Links gives the opportunity to clients under the DerbySoft Trivago Account to be live on trivago with no risk. Additionally, after experiencing the advantages of FBL, hotels can reactivate on paid campaigns, ensuring sustained growth and continued success.

Please reach out to your DerbySoft representative if you are interested to know whether you are eligible to participate in trivago FBL.

We’ve been helping the hotel sector for many years to use data and digital to build successful businesses. Competition has never been fiercer, margins never finer and driving bookings never more complex. Simple marketing activity is not enough. To get the most from your budget; strategies, campaigns and decisions need to be smarter and more accurate.

To achieve this, we have built intelligent technologies that will optimise your budget, audience, channels and results; producing multi-channel campaigns that just work, in your hands or in ours. DerbySoft offers digital marketing hotel expertise, enhanced by intelligent technology.

MAY 2023

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